Pay What You Want

Exploring the Pay-What-You-Want payment motivation

a r t i c l e i n f o Pay-What-You-Want (PWYW) pricing is becoming increasingly popular in real-world applications, especially for cultural services and digital goods. Yet very little is known about the factors related to the customers' motivation of paying (e.g., fairness, getting a bargain). This research explores the relevance, the relative importance of these factors in PWYW contexts, and t...

Pay-what-you-want, identity, and self-signaling in markets.

We investigate the role of identity and self-image consideration under "pay-what-you-want" pricing. Results from three field experiments show that often, when granted the opportunity to name the price of a product, fewer consumers choose to buy it than when the price is fixed and low. We show that this opt-out behavior is driven largely by individuals' identity and self-image concerns; individu...

Delivering Personalized Information: What You Get Is What You Want

The information age has brought with it massive amounts of data and the promise of being able to access any information when needed. However, the tools to help us navigate through this maze of information are not well developed. Users are faced with a significant information overload problem as they become more and more frustrated by their inability to locate the right information at the right ...

You get what you pay for.

As Nursing Standard went to press, chancellor Alistair Darling was putting the finishing touches to his pre-budget report. Speculation was rife that he would announce efficiency savings - or cuts to use more direct language - across the public sector, including the NHS.

Pay What You Want: An Exploratory Study of Social Exchange and Buyer-Determined Prices of iProducts